MARKETING AND COMMUNICATIONS DESIGN:
Content and Copywriting
Editorial Strategy, SEO Content & Brand Voice Development Across Platforms
Key Objectives:
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Write engaging, well-researched copy aligned with brand goals and audience behavior
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Develop editorial and SEO strategies that drive traffic and reinforce voice
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Translate technical, cultural, or service-based ideas into accessible digital content
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Balance clarity, tone, and conversion across formats
Tools Used:
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Google Docs
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Airtable
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Asana
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Wordpress / Squarespace
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Ahrefs (SEO Research)
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Google Anayltics
A selection of long-form articles, editorial content, and web copy created for startups, cultural publications, and small businesses. Projects range from SEO-driven marketing articles to editorial storytelling and foundational web content, all shaped by audience intent, tone, and channel strategy.
Skillshare
SEO Blog Articles and Social Media Copy for a Creative Learning Platform
Wrote long-form blog content targeting creative professionals and entrepreneurs, blending SEO strategy with a clear, inviting editorial voice. Also contributed organic social media copy aligned with brand tone and campaign goals, supporting audience growth and content distribution across channels. The work contributed to an 82.5% increase in blog traffic, 15–32% growth across organic channels, and 86.9M organic social media impressions in 2019.
Fluttr
Web & Blog Copy for a Greeting Card Tech Startup
Created homepage copy, email, and blog content for a playful, design-forward platform that made sending digital greeting cards easy and joyful. The writing style was energetic, friendly, and zippy—designed to reflect the brand’s tone and connect with users looking for thoughtful, creative ways to stay in touch. Content balanced charm with clarity to highlight product features and encourage engagement.
Scalawag Magazine
Cultural Reporting & Commentary for Magazine Focused on Southern Politics and Culture
Published two feature pieces addressing social and environmental concerns in rural North Carolina. Both pieces were written for a general audience and grounded in clear, accessible language intended to inform and persuade.
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Tech Clients (Under NDA)
SEO Content for Late-Stage Tech Startups
Contributed ghostwritten SEO blog articles focused on medical and legal topics for general audiences. Work included keyword integration and tone adaptation for general audiences, though samples are under NDA.
Assorted Small Businesses
Service-Oriented Copywriting for Local and Independent Businesses
Wrote tailored web copy for a range of small businesses, each with distinct audiences and brand needs. Projects included homepage and services copy for B&P Painting, a residential painting company; Susan Pitler Therapy LLC, a therapist’s private practice; and Richthofen Castle, a historic event rental venue. The tone ranged from practical and reassuring to warm and aspirational, with a focus on clarity, trust, and discoverability.
Web copy details shown here, fuller case studies shown on Web Builds page.
Pelican Bomb
Arts Writing for Independent Online Publications
Wrote blog-style articles and event coverage focused on visual arts and creative culture. Content emphasized accessibility, local relevance, and editorial voice.
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