Design & UX/UI: Web Builds | Rachel Gorman Online

DIGITAL DESIGN & UX/UI:

Lightweight Web Builds

Brand-Driven Website Design with SEO Strategy for Small Businesses & Creative Ventures

Key Objectives:

Develop foundational brand identities prior to site design (color, type, tone)
Build lightweight, visually clear websites optimized for mobile and desktop
Conduct keyword and SEO research to guide page layout and content focus
Write or edit copy with search intent and brand voice in mind
Structure each site to support client credibility and audience engagement
Deliver update-ready frameworks for client independence post-launch

Tools Used:

Wix
Google Analytics
Ahrefs
Canva

A selection of websites designed for independent professionals, small businesses, and creative ventures. Each site began with the development of a visual identity—including color, typography, and tone—and was then built in Wix with a focus on usability, clarity, and SEO. These projects reflect a broader body of work creating lightweight, client-manageable websites grounded in brand strategy and content structure.

Brand Development

Created a distinct visual identity for each client before web design began. Selected typefaces and color palettes to match each business’s tone and values—ranging from clinical to inviting to heritage-inspired.

SEO Research and Content Strategy

Conducted keyword research and competitor scans to guide copywriting and page structure. Focused on both readability and indexing—balancing audience clarity with backend effectiveness.

Site Layout and Design

Built fully responsive sites on Wix. Designed navigation systems, content blocks, and typographic hierarchy for clarity, user flow, and brand alignment.

Launch and Client Handoff:

Delivered final builds along with basic editing instructions, empowering clients to maintain their sites long-term.

Deliverables