Selections:
Branding Projects
Logo Design
Branding and Style Guides
Sketching and Iterating
Inspiration and Vision Board
Client-Facing Presentations
This selection features logo and branding design work for a range of concepts and organizations . Each entry includes insights into the creative process — the initial challenge, iterations, and the polished outcome.
Quick Links:
Fizzeroo, Children's Beverage Concept
Persistent Power, Renewable Energy Company
SecretCity, Traveler App
Bookish, Reading App
Fizzeroo: A Children's Beverage Concept
Creative Concept:
Fizzeroo is a healthy sparkling water beverage for children, a fun alternative to soda and juice that parents can feel good about giving their kids.
Challenge:
To design a logo that reflected the fun, bubbly nature of the product and directly appealed to children.
Solution:
A friendly, custom bubble letter logo to reflect the effervescent, playful nature of the product, as well as a tagline and color scheme that allows modification for specific drink flavors. The round tittle of the logo's lowercase "i" was developed into an animated smiley character to resonate with children and provide greater brand appeal.
Persistent Power: A Renewable Energy Brand
Client:
Persistent Power is a New Orleans-based renewable energy company that specializes in developing reliable, low-cost, carbon-free power in Gulf South.
Challenge:
To create a corporate logo that conveyed both reliability and innovation in equal measure.
Solution: Modifying an existing sans serif typeface to give the logo a sense of forward momentum. A modified "O" and gently sloped horizon line underlines Persistent, knitting together the stacked words and nodding toward both solar energy and the dawn of a progressive new era.
SecretCity: Mobile App Concept
Concept:
SecretCity is a mobile recommendation app that gives travelers a personalized, local look into the people, places, events, and food that make a city special.
Challenge:
To design a logo that conveyed a sense of journeying, discovery, and warmth.
Solution:
An emblem logo to visually represent the user's journey from being "in the dark" to discovering and connecting with a city's vibrant, interior life. Together, the geometric badge and split colorways represent a dark door opening to reveal a fun, bright interior with a clear path to a welcoming home.