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DIGITAL DESIGN & UX/UI:

RunClub Social App

User Research, UX Design & Visual Identity for a Social Running App Prototype

Key Objectives: ​

  • Conduct in-depth user research to understand behaviors and unmet needs among social runners

  • Design a simple, intuitive app interface that encourages participation and repeat use

  • Develop wireframes, user flows, and lo-fi prototypes informed by direct feedback

  • Create a cohesive visual identity and color system for hi-fi mockups

  • Translate team insights into clear, testable design decisions

Tools Used: 

  • Notion

  • FigJam

  • Figma

RunClub is a concept app created for a university course, Design for Usability, aimed at helping casual runners discover, join, and organize social running groups. As part of a three-person team, I contributed to a full-cycle UX research and design process, leading visual identity and hi-fi prototyping efforts. The app is designed to balance usability with motivation, connection, and real-world coordination.

Recognition:

Winner of a Bronze Addy Award for Digital Design (2021)

Solar Panels

Research & Concept

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Collaboratively conducted extensive research including:

  • Ecosystem mapping and stakeholder identification

  • In-depth interviews and survey distribution

  • Competitive analysis of existing fitness apps

  • Contextual inquiry (observing users in natural environments)
     

Key insights were clustered using affinity mapping to identify core user needs: ease of scheduling, social motivation, and barrier-free onboarding.

User Flow and Lo-Fi Prototyping 

Mapped the full user flow from sign-up through joining or creating a run. Developed low-fidelity wireframes and interactive prototypes. Peer-tested designs in class, integrating feedback to reduce friction and simplify task sequences.

Visual Design and Branding

Designed the app’s logo, developed a clean and energetic color palette, and defined the typographic system. Visuals were designed to feel motivating but non-intimidating—balancing fitness cues with community tone.

Hi-Fi Prototyping

Produced high-fidelity mockups to visualize the final user experience. Screens included home dashboard, run join/creation flow, group messaging interface, and basic progress tracking. All UI elements were built to support clarity and mobile usability.

Deliverables 

  • Research synthesis and user needs documentation

  • Wireframes and annotated user flows

  • Logo, color palette, and visual style guide

  • High-fidelity app mockups (key screens)

  • Lo-fi and hi-fi interactive prototypes

  • Presentation materials for final critique

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