MARKETING AND COMMUNICATION DESIGN:
What Comes After No One?
Exhibit Branding, Signage & Social Assets for a Speculative Art Show
Role and Contributions:
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Developed the exhibition’s speculative narrative framework and core concept
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Facilitated group discussion and lead the naming process for the show
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Designed a cohesive visual identity including typography, color palette, and layout
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Wrote all exhibit messaging, including wall text, promotional copy, and captions
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Created digital promotional assets for social media and event outreach
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Integrated a contributed illustration into the broader visual system
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Produced physical signage and in-space communication tools for the exhibition
Tools Used:
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Adobe Illustrator
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Adobe InDesign
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FigJam
Led the development of the speculative concept and overall visual identity for What Comes After No One? Future Artifacts for a Final Generation, a NYCxDESIGN Festival exhibition exploring designs for a post-human world. Guided collaborative naming discussions, created the show’s typography system, color palette, social media assets, exhibit messaging and signage.
Concept Development & Naming
Initiated and developed the exhibition’s core speculative concept, framing the show as a collection of “future artifacts” from a world in which microplastics have rendered humans unable to procreate. Led group discussions that shaped the exhibition's thematic direction and facilitated the collaborative process that resulted in the final title, What Comes After No One? Future Artifacts for a Final Generation.
Visual Identity System
Designed the exhibition’s typographic title treatment, color scheme, and layout system. Helvetica was chosen for its clarity and neutrality—allowing the concept and individual works to take visual precedence while signaling a modern, design-centered tone. The color palette of black, white, and flamingo pink was selected for its bold visibility and thematic relevance: the pink referenced synthetic aesthetics, pop culture, and the artificiality of plastics—tying directly to the show’s premise. The resulting system was flexible enough to accommodate multiple contributors while maintaining a cohesive visual framework.
Copywriting and Messaging
Wrote public-facing text for the exhibition, including the event framing copy, wall text, and object labels. Messaging was developed to guide visitors through complex ideas in accessible language, reinforcing the speculative context while allowing space for interpretation.
Created digital assets for social media—including event graphics and artist announcement posts—and press release, maintaining conceptual tone and visual continuity across platforms.
Deliverables
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Core speculative concept and exhibition narrative framework
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Final show title developed through guided group collaboration
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Visual identity system (typography, color palette, layout structure)
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Exhibition messaging: framing copy, wall text, and labels
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Digital promotion assets: social media graphics and messaging
Outcomes and Takeaways
The exhibition ran May 13–15, 2025, as part of the NYCxDESIGN Festival and included both a pre-opening preview and a well-attended public opening party with over 250 guests. The concept-driven visual identity, clear exhibit messaging, and cohesive design system allowed multiple contributors’ work to coexist under a unified speculative framework. The project demonstrated how strong narrative and visual strategy can translate complex, abstract ideas into an engaging public experience.
